Logo's Research

Same Category, Different Brands Research

There are so many brands that have jumped into business with logo. These brands include, McDonald, Burger king, Audi, BMW, etc. People nowadays can realize which logo represents which brand. Most famous brands are now known as world wide, and most people would know the brand by just glancing at the logo.

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Mercedes-Benz for example, is manufactured in Germany, known by world wide because of their successful business. Mercedes' products are mainly a bit expensive compared to other product such as, Volkswagen, or Peugeot. The main target audience of Mercedes is middle aged people with middle to high incomes. This brand is not very popular with young people because first of all it is expensive and is hard to get insurance on it, especially when you just qualified to drive. Mercedes does not produce a low price vehicles which shows the upper class levels. Also even though you see mostly males driving Mercedes brand cars, but Mercedes is also designed to fit both males and females specification.

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Volkswagen, is also a German production which is a famous brand that is known world wide. However Volkswagen products are usually much cheaper then Mercedes-Benz products. Volkswagen's products seems to appeal to young people as it is cheap and also insurances fits in well with people that doesn't have a high income. As well as it appeals to young people, it's also a main choice for older people as well.


I think the logo of Mercedes shows it's level and boldness. It is a single colour of silver and black. The colour would stand out more to the older people, and rich people because they prefer a smarter looks. However the Young people prefer to stand out in public by the colour of their car and for this reason the Volkswagen has used a brighter colour to interest them with their product.